Designed as a practical guide for the pharmaceutical industry, this book covers how to apply cutting-edge marketing concepts and tools to the real-world intricacies of marketing a heavily regulated product whose success is determined not by the actual end-user, but by various industry stakeholders. From creating a worldwide vision that cascades into local tactics to managing a drug portfolio or pricing a particular product, this book guides readers through developing, implementing, and auditing a successful marketing strategy geared specifically to the pharmaceutical industry. It provides graphs, tables, worksheets, pharmaceutical case studies, and a sample marketing strategy.
€237.04
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भाषा अंग्रेज़ी ● स्वरूप PDF ● पेज 400 ● ISBN 9781420025989 ● प्रकाशक CRC Press ● प्रकाशित 2015 ● डाउनलोड करने योग्य 3 बार ● मुद्रा EUR ● आईडी 5697171 ● कॉपी सुरक्षा Adobe DRM
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