Bringing together the latest thinking on both celebrity brands and celebrity culture from academics specialising in the field of marketing, this book explores a range of insightful contexts in order to add vigour and vitality to our understanding of the connections between celebrities, markets and culture. It unpacks the identity theoretics which have their origins in the turn to celebrity culture and the spectacle and glamour of mass-media practices. In doing so, the contributors hint at new forms of individuation where the line between the virtual and the actual is blurred, and where images of celebrities construct and deconstruct themselves. This book was originally published as a special issue of the Journal of Marketing Management.
€56.29
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भाषा अंग्रेज़ी ● स्वरूप PDF ● पेज 276 ● ISBN 9781351742702 ● संपादक Douglas Brownlie & Paul Hewer ● प्रकाशक Taylor and Francis ● प्रकाशित 2017 ● डाउनलोड करने योग्य 3 बार ● मुद्रा EUR ● आईडी 7122890 ● कॉपी सुरक्षा Adobe DRM
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