लेखक: Duncan Bruce

Duncan Bruce is Executive Creative Director and partner at The Brand Conspiracy ltd, a leading, international brand strategy and innovation consultancy. Duncan is also an architect of the Brand Dream Model which he has developed and applied in scores of client assignments in the US and Europe. He has extensive experience in brand strategy, development and innovation and has worked with many of the world’s leading brands and corporations. Much of his work has been in the USA and Canada, He spends much of his time working with multinational companies with global brands. Duncan is also Chairman of The Youth Conspiracy, a brand strategy and development consultancy specializing in the youth market. David Harvey is Managing Director of Business Intelligence, a research, publishing and event company specialising in the exploration of innovative business and management practices. He is an experienced writer and  journalist who has worked for and contributed to a range of publications including The Director magazine, The Observer, The Independent and other nationals, as well as business and specialist media. David has authored several titles for Business Intelligence and other publishers. As a consultant, he has worked with Duncan on Brand Dream assignments and has an inside understanding of the Brand Dream Model.