PAUL GILLIN (www.gillin.com) is a veteran technology
journalist, author, and speaker. In addition to his three books on
online communities, he has written hundreds of articles and logged
more than 200 radio and television appearances on media outlets
such as CBS, CNN, the BBC, NPR, FOX, and MSNBC. Previously, he was
editor-in-chief and executive editor of the technology weekly
Computerworld and founding editor of online publisher
Tech Target.
ERIC SCHAWARTZMAN (www.ericschwartzman.com) has advised
Boeing, Johnson & Johnson, Southern California Edison, the U.S.
Department of State, and the U.S. Marine Corps on corporate
communications, public affairs, reputation management, and social
media strategy. He is also the creator of the Social Media Boot
Camp, host of the award-winning podcast On the Record . . . Online,
and founder of i Pressroom.
2 द्वारा ईबुक Eric Schwartzman
Paul Gillin & Eric Schwartzman: Social Marketing to the Business Customer
The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with …
PDF
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Paul Gillin & Eric Schwartzman: Social Marketing to the Business Customer
The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with …
EPUB
अंग्रेज़ी
DRM
€17.99