While it is possible for a company achieve short-term profit, it is much more difficult to sustain corporate success over time. This book is intended for those who run, or want to run, a business whatever its size or activity, with the objective of making it sustainable so that it will be a legacy for future generations. Indeed, the real purpose of corporate strategy is not only to make quick profits, but more importantly to create an organization that will endure. There i...
विषयसूची
The Importance of Sustainability in Corporate Strategy.- Why Are Corporate Ambition and Culture Vital for Sustainability?.- Treasuring Selected Customers: The Secret for Su...
लेखक के बारे में
Eric Viardot is permanent professor of strategy at EADA Business School in Barcelona. He has a doctorate in management and is a graduate of the HEC Business School,...
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