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Erik Mooi & Irma Mooi-Reci 
Market Research [EPUB ebook] 
The Process, Data, and Methods Using Stata

समर्थन
का आवरण Erik Mooi & Irma Mooi-Reci: Market Research (ePUB)

This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata. The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights.

€115.17
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भाषा अंग्रेज़ी ● स्वरूप EPUB ● ISBN 9789811052187 ● प्रकाशक Springer Singapore ● प्रकाशित 2017 ● डाउनलोड करने योग्य 3 बार ● मुद्रा EUR ● आईडी 6657062 ● कॉपी सुरक्षा Adobe DRM
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Erik MooiIrma Mooi-ReciMarko Sarstedt

260,259 इस श्रेणी में ईबुक

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