In today’s cluttered media environment, advertisers are constantly in search of new ways to improve the strength and effectiveness of their advertisements. They are continuously competing for the limited attention resources of consumers. In this book, the authors present current research in the study of the types and trends of new advertising techniques. Topics discussed include the lipdub as a trend in corporate communications; interactive digitial television (IDTV) advertising; differential effects of visual and verbal elements in advertisements for new brands and extensions; the internet as an important advertising medium and children and advertising.
€195.36
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स्वरूप PDF ● पेज 156 ● ISBN 9781620816790 ● संपादक Evelyn P Mann ● प्रकाशक Nova Science Publishers ● प्रकाशित 2007 ● डाउनलोड करने योग्य 3 बार ● मुद्रा EUR ● आईडी 7221092 ● कॉपी सुरक्षा Adobe DRM
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