In this major new book, the author of the bestselling
Mc Donaldization of Society provides an exploration of one of the most innovative and imaginative sociological theses of the last decade of the twentieth century – `Mc Donaldization′.
Part One centres on a discussion of Karl Mannheim′s theory of rationalization. The author also assesses the degree to which sociology in general and sociological theory in particular have been `Mc Donaldized′. The second part demonstrates the empirical reach of the `Mc Donaldization′ process with discussions on work, credit and globalization. Part Three moves beyond `Mc Donaldization′ to the worlds of `new means of consumption′ and the postmodern perspectives that best illuminate them. The author concludes with a re-evaluation of the Mc Donaldization thesis and its future.
विषयसूची
Introduction: Mc Donaldization and Beyond
THEORETICAL ISSUES
Mannheim′s Theory of Rationalization
An Alternative Resource for the Mc Donaldization Thesis?
The Mc Donaldization of American Sociology
A Metasociological Analysis
Munch(ing) on the Mc Donald(ization) of Social Theory
THE EXPANSION OF MCDONALDIZATION
Mc Jobs
Mc Donaldization and its Relationship to the Labor Process
Mc Donaldization
The New American Menace
Globalization, Mc Donaldization and Americanization
Credit Cards, Fast-Food Restaurants and Increasing Rationalization
THE NEW MEANS OF CONSUMPTION
The New Means of Consumption
A Postmodern Analysis
`Mc Disneyization′ and `Post-Tourism′
Complementary Perspectives on Contemporary Tourism
Mc University in the Postmodern Consumer Society
Dealing with the New Means of Consumption
MCDONALDIZATION REDUX
Some Concluding Thoughts on the Mc Donaldization Thesis
लेखक के बारे में
George Ritzer is Distinguished University Professor at the University of Maryland, where he has also been a Distinguished Scholar-Teacher and won a Teaching Excellence Award. He was awarded the Distinguished Contributions to Teaching Award by the American Sociological Association, an honorary doctorate from La Trobe University in Australia, and the Robin Williams Lectureship from the Eastern Sociological Society. His best-known work, The Mc Donaldization of Society (8th ed.), has been read by hundreds of thousands of students over two decades and translated into over a dozen languages. Ritzer is also the editor of Mc Donaldization: The Reader; and author of other works of critical sociology related to the Mc Donaldization thesis, including Enchanting a Disenchanted World, The Globalization of Nothing, Expressing America: A Critique of the Global Credit Card Society, as well as a series best-selling social theory textbooks and Globalization: A Basic Text. He is the Editor of the Encyclopedia of Social Theory (2 vols.), the Encyclopedia of Sociology (11 vols.; 2nd edition forthcoming), the Encyclopedia of Globalization (5 vols.), and is Founding Editor of the Journal of Consumer Culture. In 2016 he will publish the second edition of Essentials of Sociology with SAGE.
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