लेखक: Gideon Keren

George Wu is Professor of Behavioral Science at the Booth School of Business at the University of Chicago, USA. He studies the psychology of individual decision making, goal setting and cognitive biases in bargaining and negotiation. His research has been published widely in a number of journals in economics, management science, and psychology, including Cognitive Psychology, Journal of Personality and Social Psychology, Journal of Risk and Uncertainty, Management Science, Psychological Science, and Quarterly Journal of Economics. He has served as Department Editor of Management Science and is on numerous other editorial boards, including Decision Analysis, Journal of Behavioral Decision Making, Journal of Risk and Uncertainty, and Theory and Decision. Gideon Keren is Professor emeritus of Psychology at the Tilburg Institute for Behavioral Economics Research (TIBER) at Tilburg University, the Netherlands. His early research focused on cognition and attention; his recent work has shifted toward the emerging field of behavioral decision making. His research interests include probabilistic reasoning and calibration of probabilities, the perception of randomness, intertemporal choice, framing effects, and the nature of trust. His work has been published in a large number of journals, including Psychological Review, Perspectives on Psychological Science, Cognition, and Journal of Experimental Psychology, as well as in the main journals for judgment and decision making, including Journal of Economic Behaviour and Organizations, Organizational Behavior and Human Decision Processes, and Journal of Behavioral Decision Making.