<p>The internet is rapidly transforming the South African business landscape. For the first time the consumer has a voice; small businesses can run rings around large corporations; local consumers are buying internationally; and local businesses are selling globally. This creates massive opportunities – and an urgent need to change.<br><br>Doing Business Digitally:<br>• demonstrates the increasing power of the internet as a driver of business strategy;<br>• demystifies the essential elements of internet marketing;<br>• provides examples of how web 2.0, buzz marketing and social media can be used to rapidly grow brand awareness, lead generation and sales;<br>• gives practical guidelines for doing ebusiness professionally, drawing on examples from South Africa and abroad;<br>• explains step by step how to develop a website that will work as a business tool;<br>• shows how search engine marketing can generate traffic to a web page;<br>• provides rules to maximise the effectiveness of email marketing and online advertising; and<br>• presents a simple eight-step approach to developing a strategy that minimises risk and provides a clear path to success.<br><br>Complete with a step-by-step strategy guide and comprehensive glossary, Doing Business Digitally shows the way in which companies need to evolve if they are to stay relevant and exploit new opportunities.</p>
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