When it comes to advertising on the web, you just can’t argue with the numbers. A $7 billion market today is expected to grow to $18.9 billion by 2010. Jupiter Research also estimates that search advertising will be a larger share of the market than display advertising by 2010. These phenomenal numbers are due largely to Google, which has changed the way the world publishes content – and advertises.Google Advertising Tools from O’Reilly examines the business and technology behind making money with content and advertising on the web. This focused, easy-to-read guide shows you how to use Google’s advertising services to make it happen. You’ll find all the background information you need to work with Google Ad Sense, which automatically delivers text and image ads that are precisely targeted to your site, and Google Ad Words, which lets you generate text ads that accompany specific search term results.This book has specific and detailed sections on:Turning your web site into a profit center with Ad Sense Making sense of Ad Sense metrics Driving traffic to your site Optimizing sites for search engine placement Working with Ad Words campaigns, auctions, and reports Managing campaigns dynamically using the Ad Words APIs Once you’ve read all four parts, you’ll have a comprehensive picture of how advertising works on the web and how you can use the Google advertising programs to your advantage.
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