Søren Askegaard is Professor of Marketing at the University of Southern Denmark, Odense, and a visiting professor at Aalto University, Helsinki, Finland.
Jacob Östberg is Professor of Advertising and PR at Stockholm Business School, Stockholm University, Sweden.
1 द्वारा ईबुक Jacob Östberg
Søren Askegaard & Jacob Östberg: Nordic Consumer Culture
Unpacking the complexities of Nordic consumer culture, this edited collection responds to the growing interest in regionalism within consumer research and marketing. By taking a closer look at the in …
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