Nirmalya Kumar is Professor of Marketing at London Business School where he is also Faculty Director for Executive Education, Director of the Centre for Marketing, and Codirector of Aditya Birla India Centre. He serves as an independent director on the boards of ACC, BP Ergo, Gujarat Ambuja, and Zensar Technologies. Jan-Benedict E.M. Steenkamp is the C. Knox Massey Professor of Marketing and Marketing Area Chair, University of North Carolina at Chapel Hill, and Executive Director of Ai Mark, a global research center.
2 द्वारा ईबुक Jan-benedict E. m. Steenkamp
Nirmalya Kumar & Jan-benedict E. m. Steenkamp: Private Label Strategy
As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transf …
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Klaus Gunter Grunert & Jan-Benedict E.M. Steenkamp: Agricultural Marketing and Consumer Behavior in a Changing World
As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accomm …
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