A former Senior VP of Apple shares how Steve Jobs motivated
people to do the best work of their lives
Jay Elliot was hired personally by Steve Jobs, just in time to
accompany him on the last of his historic visits to Xerox’s Palo
Alto Research Center, the visits that changed the course of
computing. As Senior VP of Apple, Jay served as Steve’s right-hand
man and trouble-shooter, overseeing all corporate operations and
business planning, as well as software development and HR. In
Leading Apple with Steve Jobs, Jay details how Steve managed
and motivated his people–and what every manager can learn
from Jobs about motivating people to do the best work of their
lives.
Steve Jobs used the phrase ‘Pirates! Not the Navy’ as a rallying
cry–a metaphor to ‘Think Different.’ In the days of
developing the Macintosh, it became a four-word mission statement.
It expresses the heart of Apple and Steve. The management
principles that grew out of that statement form the backbone of
this book.
* Explains how to find talented people who will understand your
objectives and be able to make a contribution to that effort
* Lists traits that can determine whether a person will be so
committed to the vision that they will provide their own
motivation
* Explains how to ensure that your employees hold an allegiance
to the captain and to his/her shipmates, and also possess the
ability to come up with original, unique ways to approach a
problem, and be self-guided with a strong sense of direction
Leading Apple with Steve Jobs will shift your thought
paradigm and inspire you to assemble and lead innovative teams.
विषयसूची
Preface Why I Wrote This Book ix
Chronology xiii
1 A Ding in the Universe: Everything Starts with an Inspiring Vision 1
2 Steve’s Business Philosophy and Values 15
3 People Who Know More than You: Choosing and Leading Your Lieutenants 29
4 Steve’s Secrets for Selecting Great People 41
5 Unusual Interviewing Techniques 53
6 To Protect Innovation, Create a Company within a Company 61
7 ‘No More Crap Products’: Creating Excellence 73
8 More on Product Strategy: Design Is How It Works 85
9 Entrepreneurial Confidence and High Standards 93
10 Employee Owners: Rewarding the Product Stakeholders 99
11 The Apple Workplace: Fostering Creativity 107
12 When Selling Becomes More Important than the Product 121
13 ‘And One More Thing’: Looking into the Distance 139
14 Flowers at His Doorstep: The Heritage of Steve Jobs 149
Notes 161
Acknowledgments 165
Index 167
लेखक के बारे में
JAY ELLIOT was a senior member of the original Macintosh development team and helped Steve Jobs develop the overall Mac design inspired by Xerox PARC. Becoming Senior Vice President of Apple reporting directly to Steve, Jay ran all corporate operations, including business planning, IT, facilities, and HR, for Apple worldwide. As a mentor to Steve, Jay was able to impart the management principles Jay had learned at IBM and Intel, which helped Steve build Apple into a multibillion-dollar company.
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