Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.
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भाषा अंग्रेज़ी ● स्वरूप PDF ● पेज 396 ● ISBN 9781134780228 ● संपादक Jeri Moore & Esther Thorson ● प्रकाशक Taylor and Francis ● प्रकाशित 2013 ● डाउनलोड करने योग्य 3 बार ● मुद्रा EUR ● आईडी 4165971 ● कॉपी सुरक्षा Adobe DRM
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