As business becomes more environmentally conscious, new practices are emerging that help the food and hospitality sector operate sustainably. This book, the first of its kind, is a practical and affordable guide for restaurants, hotels, resorts, clubhouses, bed and breakfasts, tour operators, and food services on how to deliver a more environmentally friendly service.
The hospitality sector is poised to be a change-maker within the realm of commerce and sustainability. With that power and ability to influence our communities is the vast potential to make a positive impact on the world. The planet needs leaders in sustainability, and that leadership does not go unrecognized. Customers also want to see action, and they are starting to choose businesses with values that match their own.
The financial benefits of going green are a powerful incentive for business owners. Going green has great perks such as increased marketability of your business, staff retention due to stronger corporate ethics, and the financial benefits that can be gained through eco-efficiencies.
By greening your hospitality company and taking action on areas such as alternative energy, waste reduction, sustainable purchasing, and community support, you will be paving the way toward a shift in your corporate culture, increased efficiencies and revenue, and a new, loyal clientele that looks for sound environmental practices. You will also be able to measure the change in your environmental impact, and develop the potential to influence other companies.
विषयसूची
Introduction xi
1. The Business Case for Going Green xii
1.1 Ethics xiv
1.2 Marketing xv
1.3 Staff retention xv
1.4 Regulatory compliance xvi
1.5 Grants xvi
1.6 Financial benefits xvi
1.7 More reasons to go green xvii
1 People, Planet, Prosperity 1
1. People 2
2. Planet 4
3. Prosperity 5
3.1 Long-term sustainability 6
2 Climate Change 9
1. Hospitality and Climate Change 11
2. The Carbon Footprint of Food 13
iv Greening Your Hospitality Business
3. What Can You Do? 14
3 How the Hospitality Industry Can Change the World 17
1. Green Leaders in the Hospitality Industry 19
1.1 Eco-luxury tourism 22
2. Can Your Business Help to Change the World? 22
4 Greening Your Building 23
1. Site Selection 24
2. Construction 25
3. Building Performance and Design 25
3.1 Energy production 26
3.2 Photovoltaic solar panels 27
3.3 Solar hot water systems 29
3.4 Geo-exchange systems 30
3.5 Biomass or bioenergy 30
3.6 Wind power 31
3.7 Indoor water and nature features 31
4. Energy Use and Conservation 32
4.1 Lighting 32
4.2 Equipment 34
5. Heating, Ventilating, and Air Conditioning
(HVAC) Systems 36
5.1 System considerations 37
5.2 Building envelope 38
5.3 Windows 39
6. Insulated Concrete and Structural Insulated Panels (SIPs) 39
5 Water Conservation 41
1. Water Conservation Tips 42
1.1 Buy Energy Star-qualified equipment 42
1.2 Install low-flow spray valves, faucets, and fixtures 43
1.3 Repair leaks 44
1.4 Wash fully loaded dish racks 44
1.5 Avoid running water 45
1.6 Reuse gray water 45
1.7 Turn off water when not in use 45
1.8 Serve filtered water only when requested 45
Contents v
1.9 Compost food waste and conserve your landscape 46
1.10 Laundry 46
2. Pools and Spas 47
6 Waste Management 49
1. Conduct a Waste Audit 50
2. Food Waste 52
2.1 Imperfect foods 53
3. Reducing Waste from Your Suppliers 54
4. Revise Your Menu 55
5. Reduce Kitchen Waste 56
6. Customer Waste 56
6.1 Cafeterias and buffets 57
7. Waste Management and Disposal 58
7.1 Fryer oil 58
7.2 Waste hauler 58
7.3 Organize your bin system 59
7.4 Composting 59
7 Furnishing and Finishes 61
1. Furniture Materials 63
1.1 Sustainable Furnishings Council (SFC) 64
2. Millwork 65
3. Flooring 65
4. Paint and Wall Coverings 66
8 How to Green Your Guest Accommodations 67
1. Gift Shop 68
2. Guest Rooms 69
3. Janitorial Services 73
4. Common Areas 74
4.1 Vending machines 74
4.2 Laundry services 74
4.3 Hallway lighting and parking lots 74
4.4 Patios 74
4.5 Spas 76
4.6 Fitness centers 76
5. Other Green Resources for Hotels 77
vi Greening Your Hospitality Business
9 Food 79
1. Why Buy Local? 80
2. Wild, Edible Flowers 82
2.1 Cattail 83
2.2 Rosehips 84
2.3 Miner’s lettuce 84
2.4 Chicory 84
2.5 Chickweed 85
2.6 Dandelion 85
2.7 Fireweed 85
2.8 Edible flowers 86
3. Foraging 87
4. Communicating to Guests 87
10 Employee Engagement 89
1. How to Get Your Staff Involved in Your Green Policies 90
1.1 Vision 90
1.2 Education 90
1.3 Team 91
1.4 Action 91
1.5 Results 91
1.6 Innovation 91
11 Guest Awareness and Engagement 93
1. The Role of Hospitality Companies 94
1.1 Educate 96
1.2 Empower 97
1.3 Engage 98
12 Brand Recognition and Marketing 101
1. Sharing Your Story 102
2. Marketing Tactics 102
3. Greenwashing 103
13 Green Events 105
1. Food and Beverage 107
2. Guest Transportation 107
3. Waste Management 107
Contents vii
4. Procurement 108
5. Environmental Days 108
Tables and Charts
1 Carbon Emissions xiii
2 Measuring Financial and Environmental
Investment Options 7
3 Metric for Measuring Triple-Bottom-Line Success 8
4 Key Sources of Greenhouse Gasses 10
5 Assessing Alternative Energy Projects 27
6 Waste Management 53
7 Waste Bin Audit 53
Samples
1 Carbon Footprint of a Hotel 11
2 Carbon Footprint of a Restaurant 12
3 Carbon Footprint of a Tour Operator 12
4 Waste Reduction Comparison 54
लेखक के बारे में
J.C. Scott is a designer committed to timeless values which include the environment as well as aesthetics. He promotes healthy and sustainable design with the highest quality local materials and fabricators, showcasing new ways to live the greener, west coast lifestyle.
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