Carolin Plewa is Associate Head Research (Marketing and Management) at The University of Adelaide Business School. She has published extensively on university–business collaboration, sponsorship and corporate social responsibility as well as services marketing.
Jodie Conduit is a Senior Lecturer at The University of Adelaide Business School, where her research interests focus on interactions between business and customers, customer engagement, marketing strategy, customer insight and services marketing. She has extensive experience as a research consultant with service organisations.
3 द्वारा ईबुक Jodie Conduit
Carolin Plewa & Jodie Conduit: Making a Difference Through Marketing
This book honours the contribution Professor Pascale Quester has made to academia and higher education, through her research, teaching, and leadership. It provides readers with a comprehensive, conte …
PDF
अंग्रेज़ी
€96.29
Roderick J. (University of Auckland, New Zealand) Brodie & Jodie (The University of Adelaide, Australia) Conduit: Customer Engagement
How customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions regarding new emerging consumer behavior; how …
EPUB
DRM
€59.31
Roderick J. (University of Auckland, New Zealand) Brodie & Jodie (The University of Adelaide, Australia) Conduit: Customer Engagement
How customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions regarding new emerging consumer behavior; how …
PDF
DRM
€59.05