Joe Vitale is President of Hypnotic Marketing, Inc., a marketing consulting firm. He has been called ‘The Buddha of the Internet’ for his combination of spirituality and marketing acumen. His other books include The Attractor Factor, There’s a Customer Born Every Minute, and Life’s Missing Instruction Manual, all from Wiley. He is also one of the stars of the hit movie The Secret. For more information, visit www.mrfire.com.