John Davidson & M. Naveed 
How to Increase Sales Using Customer Value Optimization: Make Money Online [EPUB ebook] 

Category management is one of the biggest contributors of commercial value in the area of procurement and supply chain. With a proven track record of successful delivery since the early 1990s, it hel …

Neoclassical economics assumes that most people have well-defined preferences and make well-informed, self-interested decisions based on those preferences. But in the real world, this is often not th …

This book provides a contemporary perspective on a broad range of international migration problems. It considers recent immigration trends and policies as well as the theory and evidence related to t …

What’s left from the new economy? This book takes an unfashionable perspective and shows that despite all the mistaken ideas and exaggerations, the technological changes of the 1990s still have impor …

Japanese industry has shown its superiority in a range of traded goods sectors. It was thought that this competitive advantage arose from the use of electronics-based flexible automation technologies …

In Project Risk Governance, Dieter Fink breaks new ground in two ways. Firstly, he places project risk management in the context of today’s organisations in which objectives are increasingly implemen …

Understand the Asian consumer’s demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational …

This title, first published in 1970, provides a comprehensive account of the public finance system in Britain. As well as providing a concise outline of the monetary system as a basis for the realist …

This title was first published in 2001: Product and particularly customer profitability are black holes in most managers’ understanding of their business. Identifying customer revenue is easy but ide …

The need for quality assurance in construction is now widely accepted. As a result, pressure is currently being applied to contractors and those offering professional services to demonstrate QA capab …