John Philip Jones 
The Ultimate Secrets of Advertising [PDF ebook] 

समर्थन

‘John Philip Jones′s new book is a provocative and lively challenge to much conventional advertising practice.’

—PAUL FELDWICK, Southcot House, Executive Planning Director, BMP, DDB, U. K.

‘Professor John Philip Jones is more than a fine teacher, he is an exceptional thinker. John at last brings structure, clarity, and understanding to the murky business of how advertising contributes to brand profits. Reading his new book I found myself nodding ′yes, yes, yes′ to things I h...

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€89.99
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विषयसूची

Big Ideas and Good Ideas
Passing through the Gate
Getting It Right the First Time
Repetition, Competition and the Growth (or Decline) of Brands
Keeping the Brand in the Win...

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लेखक के बारे में

John Philip Jones entered academe in 1981 after a 25-year career in advertising with J. Walter Thompson in Europe, is a tenured Professor in the Newhouse School at ...

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भाषा अंग्रेज़ी ● स्वरूप PDF ● पेज 256 ● ISBN 9781452262703 ● फाइल का आकार 21.3 MB ● प्रकाशक SAGE Publications ● शहर Thousand Oaks ● देश US ● प्रकाशित 2001 ● संस्करण 1 ● डाउनलोड करने योग्य 24 महीने ● मुद्रा EUR ● आईडी 5352442 ● कॉपी सुरक्षा Adobe DRM
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