In a stimulating and novel approach, this book explains why metaphors are persuasive, suggesting that they are ideologically effective because they are cognitively plausible and evoke an emotional response. ‘Critical Metaphor Analysis’ is then developed in a series of corpus-based studies in which analysis of collocations provides insight into the cognitive motivation and expressive connotation of metaphor. By unifying traditional and cognitive semantic with pragmatic approaches, the reader becomes aware of the importance of metaphor in persuasive language.
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भाषा अंग्रेज़ी ● स्वरूप PDF ● ISBN 9780230000612 ● प्रकाशक Palgrave Macmillan UK ● प्रकाशित 2004 ● डाउनलोड करने योग्य 6 बार ● मुद्रा EUR ● आईडी 2304734 ● कॉपी सुरक्षा Adobe DRM
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