This book constitutes a valuable manual for young and seasoned business researchers alike, and provides a comprehensive summary for the whole research journey. It is a must-read for all researchers who need to understand the basics of business research, from identifying research topics, to planning and organizing the research process, and selecting the most appropriate methodology for the topic at hand. This book also provides insights on how to avoid common pitfalls in business research and outlines the research skills needed to write a fine piece of research. In order to capture the innovative element of research, the book also highlights methods for thinking outside the box. It also stresses the importance of respecting ethics while conducting business research. Lastly, it presents important cases and provides hands-on training for preparing survey tools. Readers looking to master business research won’t want to miss out on this unique and insightful book.
विषयसूची
Research Methodology: An Introduction.- Planning the Research.- Basic Research Methods.- Research Topic Identification.- Measurement and Measurement Scales.- Common Biases in Business Research.- Research Ethics.- Thinking out of the Box.- Research Skills for Business Researchers.- Surveys and Questionnaires.- Case Study on the Causes of Plagiarism in Some Higher Education Institutions in Syria?.- The Case of MATRE Questionnaire for Academics: Measurement Scales, Lessons and Questions Reformulation.
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Jorge Marx Gómez studied Computer Engineering and Industrial Engineering at the University of Applied Science in Berlin (Technische Fachhochschule Berlin, Germany). He was a lecturer and researcher at the Otto-von-Guericke-University Magdeburg where he also obtained a Ph D degree 2001 in Business Information Systems with a thesis on “Computer-based Approaches to Forecast Returns of Scrapped Products to Recycling”. From 2002 until 2003 he was a visiting professor for Business Informatics at the Technical University of Clausthal (Technische Universität Clausthal, Germany) and worked as lecturer in different countries. In 2004 he received his postdoctoral lecture qualification (Habilitation) for his work on “Automated Environmental Reporting through Material Flow Networks” at the Otto-von-Guericke-University Magdeburg. In April 2005 he received the research price of the faculty of computer science at the Otto-von-Guericke-University Magdeburg. Since 2006 Jorge Marx Gómez is a full professor and chair of Business Information Systems / Very Large Business Applications (VLBA) at the Carl von Ossietzky University of Oldenburg.His research interests include Business Information Systems, Federated ERP-Systems, Business Intelligence, Big Data, Interoperability, Environmental Management Information Systems and e- and Mobile-Commerce.
Dr. Sulaiman Mouselli is currently the Dean of the Faculty of Business Administration and lecturer of Finance at Arab International University (AIU). He is also the head of the center for research and training support in Business Administration at AIU. He holds Ph D in Accounting and Finance from Manchester Business School (The University of Manchester, UK) in 2008. He’s worked as a Teaching and Research fellow at Bangor University (Wales) from 2007 to 2010. He’s also been a full-time lecturer at Damascus University from 2010 to 2015 and as a part-time lecturer at the Syrian Virtual University for the same period. Heserved as the head of postgraduate office at the faculty of Economics for the same period. He has a number of publications in high ranking journals such as The British Accounting Review (BAR), ABACUS, International Review of Financial Analysis, Business: Theory and Practice, Journal of Applied Accounting Research, Journal of Risk Finance and Journal of the Knowledge Economy.
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