The world’s leading companies have realized that success in the
long term requires them not only to make an economic profit, but
also to contribute to the societies in which they operate. As a
result Corporate Social Responsibility (CSR) has moved to the top
of the business agenda. Yet questions remain. Sceptics ask whether,
provided an organization’s activities conform to legislation, there
is a business case for going beyond this.
This unique Handbook from the Institute for Corporate Culture
Affairs (ICCA) offers an invaluable combination of lessons learned
and best practice for the future. It explores the general concept
of CSR, investigates approaches to implementation and provides
first-hand insights from well-known CEOs, academics and
organizations. Above all it stresses the fact that CSR must spring
from a corporate culture, implying values and norms which in
themselves endorse sustainable ways of doing business. Without this
shift of emphasis from shareholder returns to sustainable value,
CSR can never be more than a diversion.
Featuring contributions from Ben Verwaayen (CEO, BT Group), Fujio
Mitarai (President and CEO, Canon), Sir Geoffrey Chandler (Founder,
Amnesty International Business Group) and Yoshio Shirai (Managing
Director, Toyota), as well as experiences from inside leading
organizations like Volkswagen, Credit Suisse, The Body Shop and the
UK Government, The ICCA Handbook of Corporate Social Responsibility
showcases CEOs and companies that have seized the opportunities
offered by CSR. It is intended to stimulate further exchange and
development in the field. For now, it captures the state of the CSR
art.
The Board of Editors who have worked on this book include Katja
Böhmer, Aron Ghebremariam, Judith Hennigfeld, Sandra S. Huble,
Dirk Matten, Manfred Pohl, Nick Tolhurst & Wayne Visser
विषयसूची
List of Contributors.
Foreword (Judith Hennigfeld, Manfred Pohl and Nick
Tolhurst).
Acknowledgements.
PART I: INTRODUCTION AND BACKGROUND TO CSR.
1. Why Do Companies Engage in Corporate Social Responsibility?
Background, Reasons and Basic Concepts (Dirk Matten).
2. Corporate Culture and CSR – How They Interrelate and
Consequences for Successful Implementation (Manfred
Pohl).
3. CSR – The Way Ahead or a Cul de Sac? (Sir
Geoffrey Chandler).
4. Why all Companies should Address Human Rights – and how
the Business & Human Rights Resource Centre can help
(Christopher Avery, Annabel Short and Gregory Tzeutschler
Regaignon).
5. The British CSR Strategy: How a Government Supports the Good
Work (Margaret Hodge).
PART II: SHARING GOOD PRACTICES AND LESSONS LEARNED.
6. Transnational Corporations and the Global Mindset (Walther
Ch. Zimmerli and Markus Holzinger).
7. Corporate Social Responsibility: Past and Present Practice at
National Bank of Greece (Takis Arapoglou).
8. The Reinhard Mohn Fellowship: Not-For-Profit and Business
Learning from Each Other (Liz Mohn).
9. CSR Implementation – How the Bertelsmann Foundation
Supports the Implementation of Corporate Responsibility in
Companies (Birgit Riess).
10. Social Responsibility – a Sustainable Strategy for
Business Success or Making a Profit with Non-profit (Peter
Walter).
11. The Body Shop: Living the Dream (Jan Oosterwijk).
12. Translating Corporate Social Responsibility Policy into
Practice in BT (Ben Verwaayen).
13. The Business of Empowering Women: Innovative Strategies for
Promoting Social Change (Barbara Krumsiek and M. Charito
Kruvant).
14. Corporate Philosophy – Seeking Harmony between People,
Society and the Global Environment and Creating a Prosperous
Society through Making Automobiles (Yoshio Shirai).
15. The Kyosei Philosophy and CSR (Fujio
Mitarai).
16. A Decade of Environmental and Sustainability Reporting at
Credit Suisse Group (H.-U. Doerig).
17. Microfinance as Profitable Good Practice (Rolf-E.
Breuer).
18. Business Ethics as a Management Instrument – Vision,
Values and Code of Conduct at Henkel (Ulrich Lehner).
19. A Company’s Social Side (Markus Holzinger, Klaus
Richter and Dirko Thomsen).
20. In the Driver’s Seat: Implementing Sustainable
Management Around the Globe (Katja Suhr and Andreas von
Schumann).
21. What Gets Measured Gets Done (Anita Roper).
PART III: RANKING AND AUDITING.
22. The ‘Good Company Ranking’ of the Manager
Magazin (Arno Balzer and Michael
Kr¨oher).
23. The Caux Round Table: Taking CSR from Aspiration to Action
(Stephen B. Young and Frank Straub).
Index.
लेखक के बारे में
JUDITH HENNIGFELD is Managing Director of the Institute for
Corporate Culture Affairs (ICCA), which she joined in June 2004.
Previously she was a consultant in the area of development work,
advising, amongst others, the United Nations and the European
Commission. From 1995 to 1999 Judith served at the UN Development
Programme in New York, where she was Programme Advisor for the
Bureau for Development Policy.
MANFRED POHL is Founder and CEO of the Institute for
Corporate Culture Affairs. He is also Founder of the European
Association for Banking and Financial History, the Institute for
Business History and several other institutions in his native
Germany, where he is a well-known and respected author. He is
Honorary Professor at the University of Frankfurt, and in 2001
received the European Award for Culture at the European Parliament
in Strasbourg.
NICK TOLHURST joined the Institute for Corporate Culture
Affairs as Director in 2004, prior to which he worked for the
British Foreign Ministry in Germany, advising British companies in
Germany and German companies investing in the UK. Previously he
served at the European Commission at DG II (Economics and Financial
Affairs), preparing for the introduction of the Euro across
differing cultures and economic systems.
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