लेखक: Jurgen Meffert

Dr. Jürgen Meffert is a Senior Partner in the Mc Kinsey Düsseldorf office. He is both the Director of Digital Mc Kinsey in the area of B2B, and founder of Mc Kinsey”s initiative for SME growth companies. He advises several leading global firms in the telecommunications, high-tech, and media industries, and has overseen extensive transformation programs in various fields, from growth and innovation strategies, marketing, and sales through to processes and organization. Anand Swaminathan is a Senior Partner in the Mc Kinsey San Francisco office. He is a leader at the intersection of Digital Mc Kinsey and Mc Kinsey New Ventures and focuses on helping organizations across industries leverage technology and digital capabilities to evolve their operating models, transform their businesses to effectively serve their customers, and scale operations efficiently. For over 20 years he has focused on serving clients in the financial services, technology, retail, and industrial sectors. In 2015 Anand was named to Fortune magazine”s 40 under 40 most influential young people in business.