लेखक: Ko de Ruyter

Volume 15 of "Advances in International Marketing" explores the current research in international service marketing through the eyes of scholars from eight different countries on three cont …

Identifying customer loyalty as a crucial success factor in contemporary marketing thinking and practice, this innovative Handbook incorporates a rich collection of perspectives on the current topics …

Individual differences represent one of the oldest research areas within psychology and serve as the ‘nature’ component critical for understanding human behaviour. This domain’s constructs have long …

Individual differences represent one of the oldest research areas within psychology and serve as the ‘nature’ component critical for understanding human behaviour. This domain’s constructs have long …