Kurt A. Carlson & Johny K. (Kjell) (Georgetown University, McDonough School of Business, USA) Johansson 
Contemporary Brand Management [EPUB ebook] 

समर्थन

Written by experts on branding and consumer behavior, Contemporary Brand Management focuses on the essentials of Brand Management in today’s global marketplace. The text succinctly covers a natural sequence of branding topics, from the building of a new brand, to the growth of brand equity and value, to brand extension and the management of a firm’s brand portfolio. The authors uniquely explore global branding as a natural expansion strategy across markets and offer numerous international brands as examples throughout. Designed for shorter strategic branding courses (half-term or 6 weeks in length), this text is the ideal companion for upper-level, graduate, or executive-level students seeking a practical knowledge of brand management concepts and applications.

€78.09
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भाषा अंग्रेज़ी ● स्वरूप EPUB ● पेज 272 ● ISBN 9781483355399 ● प्रकाशक SAGE Publications ● प्रकाशित 2014 ● डाउनलोड करने योग्य 6 बार ● मुद्रा EUR ● आईडी 8218227 ● कॉपी सुरक्षा Adobe DRM
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