This study looks at the experiences of European and American companies that have collaborated with their Japanese competitors in the fields of computers, consumer electronics, automobiles and aero-engines, by forming joint ventures, designing products together and pursuing complementary marketing strategies. It examines why these companies have chosen to collaborate rather than compete; whether the Japanese companies have proved to be reliable partners; whether the non-Japanese have been left behind; and what the future of such collaboration may be.
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भाषा अंग्रेज़ी ● स्वरूप EPUB ● ISBN 9780203845592 ● प्रकाशक Taylor & Francis ● प्रकाशित 2010 ● डाउनलोड करने योग्य 6 बार ● मुद्रा EUR ● आईडी 2296290 ● कॉपी सुरक्षा Adobe DRM
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