लेखक: MA, PhD, DipPSA, (University of Amsterdam, Netherlands) McQuail Denis

Every serious student of journalism should read this book… Denis Mc Quail has succeeded in producing a work of scholarship that shows what journalists do and what they should do. – Stephen Coleman, …

The word audience has long been familiar as the collective term for the ‘receivers’ in the model of mass communication process (source, channel, message, receiver, effect). It is a term that is …