Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi-an entertaining and insightful tour guide-decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not unlike those used by artists, musicians, and other creative sources. Guiding readers th...
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भाषा अंग्रेज़ी ● स्वरूप EPUB ● ISBN 9781461647119 ● प्रकाशक Rowman & Littlefield Publishers ● प्रकाशित 2007 ● डाउनलोड करने योग्य 6 बार ● मुद्रा EUR ● आईडी 2553137 ● कॉपी सुरक्षा Adobe DRM
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