लेखक: Markus Kramer

Markus Kramer is Managing Partner at Brand Affairs, a consulting agency specializing in advising boards and executives on all aspects of transformational growth through strategic positioning and holistic brand- and reputation management. Kramer works with brands such as Harley-Davidson, DHL, Aston Martin, banks and financial institutions, governments, NGOs, startups and many more. He is a visiting Associate Professor in Brand Management at Cass Business School in London and a recognized thought leader in the fast-paced world of cutting-edge brand management. Kramer holds degrees from the University of California at Berkeley and an MBA from the University of Oxford.