2 द्वारा ईबुक Mary Jo Bitner
Mary Jo Bitner & Dwayne Gremler: EBK: Services Marketing: Integrating Customer Service Across the Firm 4e
Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for competitive advantage are k …
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Mary Jo Bitner & Dwayne Gremler: Services Marketing: Integrating Customer Focus Across the Firm ISE
Zeithaml/Bitner/Gremler, Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually …
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