Highly Recommended – 1999 MCA Book Awards This book examines for the first time the impact of the electronic shopping revolution on the major retailers and manufacturers of today. It identifies which companies will feel the greatest impact of the changes and how that will vary by industry sector. It describes the strategic options available and how they can best be pursued and made successful. It sets out a roadmap for retailers and manufacturers to think and plan their way through this new revolution and master the changing needs and expectations of the twenty-first century consumer.
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भाषा अंग्रेज़ी ● स्वरूप PDF ● ISBN 9781349147748 ● प्रकाशक Palgrave Macmillan UK ● प्रकाशित 2016 ● डाउनलोड करने योग्य 3 बार ● मुद्रा EUR ● आईडी 5317397 ● कॉपी सुरक्षा Adobe DRM
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