This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and current contexts. Key issues and debates include:* the dark side of female consumption* women and marketing in Socialist economies* women and advertising * ecofeminism and marketing* gender, marketing and cultural diversity* marketing, sex and sexuality.Written by internationally recognised experts in marketing and feminism, this book makes a unique contribution to marketing scholarship.
€75.91
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भाषा अंग्रेज़ी ● स्वरूप PDF ● पेज 304 ● ISBN 9781136352775 ● संपादक Miriam Catterall & Pauline Maclaran ● प्रकाशक Taylor and Francis ● प्रकाशित 2013 ● डाउनलोड करने योग्य 6 बार ● मुद्रा EUR ● आईडी 2835374 ● कॉपी सुरक्षा Adobe DRM
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