This book brings together papers presented at the 3rd Conference of Research in Economics and Management (CIREG) held in Morocco in May 2016. With a focus on the challenges of SMEs and innovative solutions, they highlight the contribution of researchers in the fields of business and management, with all their micro and macro-economic aspects. They shed light on the universal scientific vision of the importance of SMEs with answers relevant to their local context and adapted to their specific national situation. The relevance of SME research lies in its heuristic value of analyzing change, rather than in constructing a category, a particularly useful empirical concept. This third volume is focused on marketing and human resources.
€176.60
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स्वरूप PDF ● पेज 657 ● ISBN 9781527549197 ● संपादक Mustapha Belaissaoui & Houcine Berbou ● प्रकाशक Cambridge Scholars Publishing ● प्रकाशित 2020 ● डाउनलोड करने योग्य 3 बार ● मुद्रा EUR ● आईडी 9280508 ● कॉपी सुरक्षा Adobe DRM
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