What determines the strength of a corporate brand? And how can it be enhanced? A corporate brand conveys a company’s reputation to its audience. It is about far more than names and logos. A successful corporate brand links the corporate name to the company’s distinctive qualities such as service or value. This book’s fundamental premise is that organisations should use all forms of communication – be they performance of products and services, the action of employees or advertising – to build interactive relationships with their audience. It shows how successful corporate brands build and maintain both ‘corporate identity’ and reputation.
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भाषा अंग्रेज़ी ● स्वरूप PDF ● ISBN 9780230375888 ● प्रकाशक Palgrave Macmillan UK ● प्रकाशित 1997 ● डाउनलोड करने योग्य 6 बार ● मुद्रा EUR ● आईडी 2572291 ● कॉपी सुरक्षा Adobe DRM
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