Mark Durkin, Ph D, is professor of marketing and executive dean of the Ulster University Business School based in Northern Ireland. Before joining Ulster University, Mark spent over a decade in sales and strategic marketing roles within the Bank of Ireland Group. He is a senior fellow of the United Kingdom’s Higher Education Academy and has published more than 50 academic journal articles. An invited scholar to Babson College, Boston, he is also visiting professor to Philadelphia University.
1 द्वारा ईबुक Niall McKeown
Niall McKeown & Mark Durkin: The Seven Principles of Digital Business Strategy
If we are creating most of our competitive advantage at the strategic planning stage, why are we spending so little time on this and so much time on technology? This book is not about why you should …
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