<div>In recent years craft beer marketing has increasingly evoked the medieval past in orderto appeal to our collective sense of a lost community. This book discusses thedesire for the local, the non-corporate, and the pre-modern in the discourse ofcraft brewing, forming a strong counter-cultural narrative. However, suchdiscourses also reinforce colonial histories of purity and conquest whileeffacing indigenous voices. This book reveals that craft beer is therefore muchmore than a delicious adult beverage; its marketing reveals a cultural desirefor a past that has disappeared in a world that privileges the present.</div>
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भाषा अंग्रेज़ी ● स्वरूप EPUB ● ISBN 9781641894630 ● प्रकाशक Arc Humanities Press ● प्रकाशित 2020 ● डाउनलोड करने योग्य 3 बार ● मुद्रा EUR ● आईडी 7572974 ● कॉपी सुरक्षा Adobe DRM
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