Specialists drawn from industry, agency and academia explain the role of the various elements in the marketing communications process, and show how a reassessment of the marketing mix can result in a positive response to challenges imposed by a changing commercial environment. The pharmaceutical industry is often used as the model to illustrate proven techniques and creative innovation in marketing; although primarily intended for all those involved in the pharmaceutical, healthcare and allied industries, the book should be of interest to a much wider readership.
€237.78
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भाषा अंग्रेज़ी ● स्वरूप EPUB ● पेज 714 ● ISBN 9781315343976 ● प्रकाशक CRC Press ● प्रकाशित 2018 ● डाउनलोड करने योग्य 3 बार ● मुद्रा EUR ● आईडी 6546665 ● कॉपी सुरक्षा Adobe DRM
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