This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how to create and develop a worldwide luxury brand in the twenty-first century.The book gives an overview of how a luxury brand is created through the understanding and application of economic rules and through firms adopting new management models across multiple business dimensions. It also explains the application of theories and models and illust...
€48.90
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भाषा अंग्रेज़ी ● स्वरूप EPUB ● पेज 260 ● ISBN 9780429873966 ● प्रकाशक Taylor and Francis ● प्रकाशित 2021 ● डाउनलोड करने योग्य 3 बार ● मुद्रा EUR ● आईडी 8171734 ● कॉपी सुरक्षा Adobe DRM
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