Ralph J. DiClemente & Richard Crosby 
Emerging Theories in Health Promotion Practice and Research [EPUB ebook] 

‘Here is a ‘must-read’ for all health promotion researchers and
practitioners eager to stay one step ahead of the pack. A panoply
of insightful and promising new approaches is presented for
consideration and exploration in our contemporary behavioral
science arsenal.’

— M. Elaine Auld, MPH, CHES, Chief Executive Officer, Society
for Public Health Education

‘This book is an essential addition to the health practice and
research literature, concentrating on theories that have not been
extensively covered elsewhere and that have great currency. It
provides an up-to-date rendition on the interplay among
contemporary public health concerns, sound public health practice,
and the theoretical bases for practice.’– Robert M. Goodman,
Ph D, MPH, Dean and Professor, School of Health, Physical Education,
and Recreation, Indiana University

‘The authors of Emerging Theories provide vivid descriptions of
the state of the science in health promotion and presents an
exciting map for future research. Understanding and using theories
is the hallmark of an excellent practitioner. Creating and
elaborating theories is the mark of an excellent researcher. This
text will be very valuable for both.’

— Noreen M. Clark, Ph D, Myron E. Wegman Distinguished
University Professor; Director, Center for Managing Chronic
Disease, University of Michigan

‘Emerging Theories captures the dynamic growth in theories of
health promotion and illustrates how divergent theoretical
perspectives are being integrated into richer explanatory and
practice models.’

— Matthew W. Kreuter, Ph D, MPH, Professor of Social Work and
Medicine; Director, Health Communication Research Laboratory,
Washington University in St. Louis

विषयसूची

Tables and Figures.

Foreword.

Acknowledgements.

The Editors.

The Contributors.

Introduction.

1 Theory in health Promotion Practice and Research (Richard A.
Crosby, Michelle C. Kegler, Ralph J. Di Clemente).

Part 1 Individual-level Approaches.

2 The Information-Motivation-Behavioral Skills Model of HIV
Preventive Behavior (Jeffrey D. Fisher, William A. Fisher, Paul A.
Shuper).

3 Social Influences: The Effects of Socialization, Selection,
and Social Normative Processes on Health Behavior (Bruce G.
Simons-Morton, Denise Haynie, Elizabeth Noelcke).

4 Self-esteem Enhancement Theory: Promoting Health across the
Life-Span (David L. Du Bois, Brian R. Flay, Michael C. Fagen).

5 Conservation of Resources Theory: Application to Public Health
Promotion (Stevan E. Hobfoll, Jeremiah A. Schumm).

6 Self-Determination Theory: Process Models for Health Behavior
Change (Michelle S. Fortier, Geoffrey C. Williams Shane N. Sweet,
Heather Patrick).

7 The Elaboration Likelihood Model of Persuasion: Developing
Health Promotions for Sustained Behavioral Change (Richard E.
Petty, Jamie Barden, S. Christian Wheeler).

8 An Integrative Model for Behavioral Prediction and its
Application to Health Promotion (Martin Fishbein).

Part 2 Community-Based Approaches.

9 The Community Coalition Action Theory (Frances D. Butterfoss
and Michelle C. Kegler).

10 Community Capacity: Theory and Application (Monica L. Wendel,
James N. Burdine, Kenneth R. Mc Leroy, Angela Alaniz, Barbara L.
Norton, Michael R.J. Felix).

11 Natural Helper Models to Enhance a Community’s Health and
Competence (Eugenia Eng, Scott D. Rhodes, Edith Parker).

12 Community-Based Prevention Marketing: A Hybrid Framework for
Public Health Professionals (Carol A. Bryant, Kelli R. Mc Cormack
Brown, Rita D. Debate, Moya L. Alfonso, Julie A. Baldwin,
Paul Monaghan, Leah M. Phillips).

Part 3 Ecological Approaches.

13 Changing Our Unhealthy Ways: Emerging Perspectives from
Social Action Theory (Craig K. Ewart).

14 The Theory of Gender and Power: Constructs, Variables, and
Implications for Developing HIV Interventions for Women (Gina M.
Wingood, Christian Camp, Kristin Dunkle, Hannah Cooper, Ralph J.
Di Clemente).

15 The Logical and Empirical Basis for the Behavioral Ecological
Model (Mel Hovell, Dennis Wahlgren, Marc Adams).

16 The Theory of Triadic Influence (Brian R. Flay, Frank Snyder,
John Petraitis).

17 The Interactive Domain Model Approach to Best Practices in
Health Promotion (Barbara Kahan, David Groulx, Josephine Pui-Hing
Wong).

18 COMBI – Communication-for-Behavioral-Impact: A WHO
Approach to Social Mobilization in the Promotion of Health (Everold
Hosein, Will Parks, Renata Schiavo).

19 Issues and Challenges in Applying Theory to Health Promotion
Practice and Research (Ralph J. Di Clemente, Michelle C. Kegler,
Richard A. Crosby).

References.

Index.

लेखक के बारे में

Ralph J. Di Clemente, Ph D, is Charles Howard Candler
Professor of Public Health and Pediatrics, Division of Infectious
Diseases, Epidemiology, and Immunology and associate director,
Emory Center for AIDS Research.

Richard A. Crosby, Ph D, is DDI Endowed Professor and
chair, Department of Health Behavior, College of Public Health,
University of Kentucky.

Michelle C. Kegler, Dr PH, MPH, is associate professor and
deputy director, Emory Prevention Research Center, in the
Department of Behavioral Sciences and Health Education in the
Rollins School of Public Health, Emory University.