Rebecca Ogden is lecturer in Latin American studies at the University of Kent.
Dunja Fehimović is lecturer in Spanish and Portuguese at Newcastle University.
1 द्वारा ईबुक Rebecca Ogden
Dunja Fehimovic & Rebecca Ogden: Branding Latin America
As public and private sectors become stakeholders, nation-states become corporations, interests become strategic objectives, and identities become brands, branding emerges as a key feature of the per …
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