Effective marketing tactics and strategies for professional
service providers
If you own and operate your own professional services
firm–in accounting, finance, law, or another field–you
know just how important marketing is to the success of your
business. If you can’t get your name out there, you won’t have any
customers to call your own. This handy guide offers a comprehensive
plan for attracting and acquiring clients for small and even
one-person firms–no marketing degree required. The strategies
and tactics here are fun, easy-to-understand, and doable right now.
All you need to bring is enthusiasm and commitment. You’ll learn
how to identify potential clients, explain why you’re their best
choice, grow your market share, get great referrals, designate
which clients are long-term, profitable keepers, and much more.
* Features easy-to-implement marketing tactics and strategies for
small professional services firms in any industry
* Ideal for anyone who runs a small firm, as well as
professionals in larger firms who want to climb the ladder
* Shows readers with no marketing background how to boost their
businesses
* Negates the need for expensive and often ineffective external
marketing or sales consultants or branding and public relations
firms
For anyone who runs their own firm, Professional Services
Marketing Wisdom offers unbeatable guidance on attracting and
keeping the clients that small firms need to survive and
thrive.
विषयसूची
About the author ix
Acknowledgements xi
Introduction xiii
1 Identify the clients you want and deserve 1
2 Why you’re the best choice for your market niche 21
3 Establish thought leadership and attract true buyers 43
4 You’re in the relationship business 63
5 Establish great acquisition sources and dominate your market 79
6 Develop market share without spending a fortune 105
7 Ensure repeat business, recommendations and referrals 131
8 Communication, influence, persuasion: customer centricity 155
9 Rules for results in relationships and proposals 173
10 Selective acquisition: choose the keepers and release the others 189
11 The internet, technology and social media 211
Appendix: Tools and resources 227
Special thanks 235
Index 237
लेखक के बारे में
RIC WILLMOT is an expert in productivity and performance
with extensive experience in accounting, financial planning and
organisational development consulting. Ric heads a successful
consulting firm working with major international corporations,
which he built from zero in 2004 to seven figures by 2012, using
the techniques and strategies described in this book —
without paying for any advertising or employing any sales or
marketing staff.
एक ही लेखक से अधिक ईबुक / संपादक
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