What Does it Take to Get Ahead Now–And Stay
There?
High performance has always required shrewd strategy and superb
execution. These factors remain critical, especially given
today’s unprecedented business climate. But Rich
Karlgaard–Forbes publisher, entrepreneur, investor, and board
director–takes a surprising turn and argues that there is now
a third element that’s required for competitive advantage. It
fosters innovation, it accelerates strategy and execution, and it
cannot be copied or bought. It is found in a perhaps surprising
place–your company’s values.
Karlgaard examined a variety of enduring companies and found
that they have one thing in common; all have leveraged their
deepest values alongside strategy and execution, allowing them to
fuel growth as well as weather hard times. Karlgaard shares these
stories and identifies the five key variables that make up every
organization’s ‘soft edge’:
* Trust: Northwestern Mutual has built a $25 million
dollar revenue juggernaut on trust, the foundation of lasting
success. Learn how to create an environment that engenders trust
and propels high performance.
* Smarts: In most technical fields your formal education
quickly becomes out of date. How do you keep up? Learn how the Mayo
Clinic, Stanford University women’s basketball team, and
others stay on top by relentlessly pursuing an advantage through
smarts.
* Teamwork: Since collaboration and innovation are a must
in the global economy, effective teamwork is vital. Learn how
global giant Fed Ex stays focused and how nimble Nest Labs relies on
lean teams with cognitive diversity.
* Taste: Clever product design and integration are proxies
for intelligence because they make customers feel smart. But taste
goes further into deep emotional engagement. Specialized Bicycles
calls it ‘the elusive spot between data truth and human
truth.’ How can you consistently make products or services
that trigger these emotional touch points?
* Story: Companies that achieve lasting success have an
enduring and emotionally appealing story. What’s your
company’s story? How do you tell it your way? Gain the
ability to create a powerful narrative in a world where outsiders
often exercise the louder voice.
There?
High performance has always required shrewd strategy and superb
execution. These factors remain critical, especially given
today’s unprecedented business climate. But Rich
Karlgaard–Forbes publisher, entrepreneur, investor, and board
director–takes a surprising turn and argues that there is now
a third element that’s required for competitive advantage. It
fosters innovation, it accelerates strategy and execution, and it
cannot be copied or bought. It is found in a perhaps surprising
place–your company’s values.
Karlgaard examined a variety of enduring companies and found
that they have one thing in common; all have leveraged their
deepest values alongside strategy and execution, allowing them to
fuel growth as well as weather hard times. Karlgaard shares these
stories and identifies the five key variables that make up every
organization’s ‘soft edge’:
* Trust: Northwestern Mutual has built a $25 million
dollar revenue juggernaut on trust, the foundation of lasting
success. Learn how to create an environment that engenders trust
and propels high performance.
* Smarts: In most technical fields your formal education
quickly becomes out of date. How do you keep up? Learn how the Mayo
Clinic, Stanford University women’s basketball team, and
others stay on top by relentlessly pursuing an advantage through
smarts.
* Teamwork: Since collaboration and innovation are a must
in the global economy, effective teamwork is vital. Learn how
global giant Fed Ex stays focused and how nimble Nest Labs relies on
lean teams with cognitive diversity.
* Taste: Clever product design and integration are proxies
for intelligence because they make customers feel smart. But taste
goes further into deep emotional engagement. Specialized Bicycles
calls it ‘the elusive spot between data truth and human
truth.’ How can you consistently make products or services
that trigger these emotional touch points?
* Story: Companies that achieve lasting success have an
enduring and emotionally appealing story. What’s your
company’s story? How do you tell it your way? Gain the
ability to create a powerful narrative in a world where outsiders
often exercise the louder voice.
€18.99
विषयसूची
Foreword by Tom Peters xiPreface: A Tale of Transformation–and Lasting Productivity
Gains xvii
1 A Wellspring of Enduring Innovation: The Soft Edge 1
2 Hard Versus Soft: The Fight for Resources 20
3 Trust: The Force Multiplier of All Things Good 36
4 Smarts: How Fast Can You and Your Company Adapt? 66
5 Teams: Great Things Come to the Lean and Diverse 100
6 Taste: Beauty Made Practical, Magic Made Profitable 137
7 Story: The Power of Story, Ancient and New 173
Conclusion: The Sweet Spot of High Performance 209
Afterword by Clayton M. Christensen 219
Notes 223
Acknowledgments 233
About the Author 237
Index 238
लेखक के बारे में
Rich Karlgaard is the publisher of Forbes magazine and author of its ‘Innovation Rules’ column. He has been a longtime panelist on cable TV’s most popular business show, as well as a successful entrepreneur; Karlgaard co-founded Upside magazine, Garage.com, and Silicon Valley’s premier business forum, the 7, 500-member Churchill Club. He is a past regional winner of Ernst & Young’s ‘Entrepreneur of the Year’ award. Karlgaard, a Stanford graduate, resides in Silicon Valley. For more information, please visit Rich Karlgaard.com.यह ईबुक खरीदें और 1 और मुफ़्त पाएं!
भाषा अंग्रेज़ी ● स्वरूप PDF ● पेज 272 ● ISBN 9781118898031 ● फाइल का आकार 4.2 MB ● प्रकाशक John Wiley & Sons ● प्रकाशित 2014 ● संस्करण 1 ● डाउनलोड करने योग्य 24 महीने ● मुद्रा EUR ● आईडी 3084729 ● कॉपी सुरक्षा Adobe DRM
एक DRM सक्षम ईबुक रीडर की आवश्यकता है
एक ही लेखक से अधिक ईबुक / संपादक
34,512 इस श्रेणी में ईबुक
