In their 2004 article "Evolving to a new dominant logic for marketing, " Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant (S-D) logic." Subsequent S-D logic work has suggested that value is not only always co-created; it also requires the integration of resources from multiple sources and thus is contextually contingent, since each instance of value creation involves the availability, integration, and use of a different combination of resources. This repositioning of value, from a static concept of something embedded in the output of a "producer" to be "consumed, " to a dynamic concept of a co-created outcome in ever-changing, networked systems, can be seen throughout the manuscripts in this volume.
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भाषा अंग्रेज़ी ● स्वरूप EPUB ● ISBN 9781780529134 ● संपादक Robert F. Lusch & Stephen L. Vargo ● प्रकाशक Emerald Group Publishing Limited ● प्रकाशित 2012 ● डाउनलोड करने योग्य 6 बार ● मुद्रा EUR ● आईडी 2482919 ● कॉपी सुरक्षा Adobe DRM
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