A company’s strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into seven steps, and for e...
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विषयसूची
Idea of strategic planning.- Strategies, strategic planning and success potentials.- Development of strategic planning.- Assessment of strategies.- Process of strategic pla...
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भाषा अंग्रेज़ी ● स्वरूप PDF ● पेज 364 ● ISBN 9783540685838 ● फाइल का आकार 2.5 MB ● अनुवादक Anthony Clark ● प्रकाशक Springer Berlin ● शहर Heidelberg ● देश DE ● प्रकाशित 2008 ● संस्करण 5 ● डाउनलोड करने योग्य 24 महीने ● मुद्रा EUR ● आईडी 2234225 ● कॉपी सुरक्षा सामाजिक DRM
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