Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn’t mean that consumers in different parts of the world should be satisfied in the same way.The fifth edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face every day. It provides the solid foundation required to understand the complexities of marketing on a global scale.Fully updated, this book includes topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics and up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than solely an anecdotal or descriptive one.
Sak Onkvisit & John Shaw
International Marketing [EPUB ebook]
Strategy and Theory
International Marketing [EPUB ebook]
Strategy and Theory
यह ईबुक खरीदें और 1 और मुफ़्त पाएं!
भाषा अंग्रेज़ी ● स्वरूप EPUB ● पेज 736 ● ISBN 9781135275464 ● प्रकाशक Taylor and Francis ● प्रकाशित 2009 ● डाउनलोड करने योग्य 3 बार ● मुद्रा EUR ● आईडी 4089576 ● कॉपी सुरक्षा Adobe DRM
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