Andris A. Zoltners is a professor of marketing at the Kellogg School of Management at Northwestern University. Prabhakant Sinha is Co-Chairman of ZS Associates, a global sales effectiveness and marketing consulting firm founded by Zoltners and Sinha in 1983. Andy and Prabha are the coauthors of The Complete Guide to Sales Force Incentive Compensation (978-0-8144-7324-5) and The Complete Guide to Accelerating Sales Force Performance (978-0-8144-0650-2). Sally E.Lorimer is a sales and marketing consultant and business writer.
2 द्वारा ईबुक Sally E. Lorimer
Sally E Lorimer & Prabhakant Sinha: Building a Winning Sales Management Team
First-line sales managers (FLMs) play a key role in helping a sales organization drive profitable revenue growth in an ever-changing business environment. But although directly responsible for managi …
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Prabhakant Sinha & Arun Shastri: The Harvard Business Review Sales Management Handbook
Sales leadership essentials for an era of rapidly advancing digital technology. Managing an effective sales organization is key to revenue generation, customer satisfaction, and business results. But …
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