How do businesses inspire their employees so deeply that they will grow beyond themselves to achieve mutual success? Sebastian Purps-Pardigol has figured it out. Based on insights from brain research, psychology, behavioral economics, and 150 interviews with employees and CEOs, he has devised a new, innovative approach to the meaning of leadership today and what makes businesses unbeatable.
He presents seven factors business leaders should utilize to make their workforce feel more satisfied and increase the overall health and wellbeing of staff. In every business, there are hidden energies leaders cannot force their employees to use, but they can unleash these energies by leading in a human-centered way. Leading with the Brain is a fascinating and informative symbiosis of science and management.
‘Neuroscience has caused quite a stir in recent years. In popular science books, however, you will rarely find descriptive examples of companies which systematically made use of these findings. Organisational consultant, Sebastian Purps-Pardigol, wrote a book which closes this gap.’ Ingmar Höhmann, Harvard Business Manager
‘The descriptive examples are turning
this abstract topic into something tangible.’ Thorsten Giersch, Handelsblatt
विषयसूची
Contents
Foreword by Gerald Hüther 11
A symbiosis of science and economy 15
Chapter 1
Big Bang – You are the person with whom change begins 19
What do we want to tell our grandchildren? 21
We can change an entire lifetime 27
Why don’t we always succeed in this? 29
Start with the internal pictures 30
Why is this role model function so important? 31
In face of your future 34
Chapter 2
Belonging – People want to feel connected 41
Phoenix Contact – Years of crisis 42
Why everyone needs his monkey 45
Phoenix Contact – Like the phoenix from the ashes 46
Loss of belonging – Worse than a prison sentence 49
Gardeur – Back to success 53
Gardeur – Re-inventing the brand 55
Unleashing your spirit 59
A quick way to more connectedness 62
Chapter 3
Development and co-creation – Human beings want to get involved 65
Eckes-Granini Germany – The C.I.A. strategy 67
Eckes-Granini Germany – From C.I.A. to OMD 69
Why we love Ikea 71
Police Directorate Braunschweig – The stimulus of the workforce 73
Development and co-creation – Three ways to more
stress resistance 76
Eckes-Granini Germany – The enterprise inside the company 79
Development and co-creation – The boss spares his
brainpower 81
Chapter 4
Trust – People need someone who believes in them 85
Naturtalente by Weleda 86
The Circle of Potential – How humans grow
beyond themselves. 90
Strong internal pictures unfold our potential measurably 93
Johammer – Overwhelmed with confidence 97
The attitude of the boss is what ultimately counts 102
Faith and the amygdala 103
Chapter 5
Experiences – people grow when challenged 109
dm – Learning on the job 110
dm – The Adventure of Culture 114
The Circle of Potential – Experiences shape our internal pictures 117
Experiences shape the young brain 120
Upstalsboom – Growth in cascades 123
Neuroplasticity in the adult brain 129
Why doesn’t every experience subsequently create
neuroplastic changes? 132
People need controllable stress experiences 134
Chapter 6
Meaningfulness – People get access to their resources 139
Märkisches Landbrot – Baking within the brotherhood 142
‘Someone who is not doing anything for others does not
do anything for themselves’ 149
Five minutes for more meaningfulness – and better performance 151
Dornseif – A shared dream 153
Co-creation and meaningfulness 159
Man’s search for meaning 159
Chapter 7
Mindfulness – People finding themselves again 165
A wandering mind 169
The Neuroscience of mindfulness 172
Klosterfrau in mindfulness 179
Fast insight – slow thinking 182
Upstalsboom – Years of mindfulness 184
Upstalsboom – A meditating director 189
An epilogue in keywords – What you could do now 195
Acknowledgement 197
Commented Sources 199
Index 205
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Sebastian Purps-Pardigol ist Organisationsberater, Bestsellerautor sowie Trainer für Führungskräfte und Persönlichkeitsentwicklung. Er nutzt sowohl die Erkenntnisse der modernen Hirnforschung als auch jahrtausendealtes fernöstliches Wissen, um seinen Kunden zu helfen, ihre Potenziale bestmöglich zu entfalten. Sein eigener Entwicklungsprozess begann vor 25 Jahren. Dafür hat er rund um die Welt passende Lehrer gefunden, deren Weisheiten er in seine Arbeit einfließen lässt.
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