Gather an audience from around the globe with webinars
Webinars For Dummies takes the guesswork and uncertainty
out of webinar creation. Written by John Carucci under the guidance
of webinar technology company ON24, the book provides a roadmap for
creating a webinar that effectively communicates to the audience
without boring them to sleep. Webinars For Dummies gives you
the insider’s perspective on techniques that have been proven
effective time and again.
Webinars are becoming increasingly common as a way for
businesses to connect with customers and partners without distance
being a factor. Whether they take the form of a live presentation,
a Power Point slideshow, or a combination of both, the beauty of the
webinar is that it can be archived and viewed again after the
initial set presentation. But this feature also adds a burden to
the webinar creator, as the presentation must be understood outside
of the live context. Creating what is essentially an archival
presentation means considering a host of factors surrounding both
content and organization. Webinars For Dummies includes all
the information your business needs to start creating custom
webcasts, including:
* A webinar overview, and how to determine your need, budget, and
available tools
* Topic selection, script creation, graphic production, and
marketing
* Creation advice, including live troubleshooting and how to
handle viewer questions
* Archiving tips, and how to integrate webinars into a marketing
plan
You’ll also find special tips for effective production and
marketing, tips for readying yourself for the webinar, and case
studies that illustrate successful webinar techniques. Modern
business is rarely localized, and webinars are an effective way to
communicate live, on a global scale. Webinars For Dummies
helps you ensure your business doesn’t get left behind.
विषयसूची
Introduction 1
Part I: Getting Started with Webinars 9
Chapter 1: Webinars with Maximum Impact 11
Chapter 2: Planning Your Webinar 31
Chapter 3: Putting Together a Webinar Team 47
Part II: Preparing an Effective Webinar 59
Chapter 4: Choosing a Platform 61
Chapter 5: Planning Your Material 73
Chapter 6: Making Your Point with Power Point 89
Chapter 7: Establishing a Location 109
Chapter 8: Practice, Practice, Practice 121
Chapter 9: Getting the Word Out 133
Part III: The Day of the Show 157
Chapter 10: Being the Presenter 159
Chapter 11: Engaging with the Audience 167
Chapter 12: Lights, Camera, Action 177
Part IV: Beyond the Webinar 193
Chapter 13: Continuing the Conversation 195
Chapter 14: Evaluating Your Webinar 205
Chapter 15: Preparing for Your Next Webinar 217
Part V: The Part of Tens 227
Chapter 16: Ten Tips for Successful Webinars 229
Chapter 17: Ten Common Webinar Mistakes and How to Avoid Them
237
Index 247
लेखक के बारे में
Sharat Sharan is President and CEO of ON24, a global
leader in cloud-based solutions for webcasting and virtual
communications. ON24 provides services for more than 1, 000
organizations. John Carucci is a writer, photographer, and
videographer. He is author of Digital SLR Video & Filmmaking
For Dummies and is an entertainment news producer for
Associated Press.
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