A comprehensive, cross-disciplinary overview of color, Universal Principles of Color presents 100 core concepts and guidelines that are critical to a successful use of color. Richly illustrated and easy to navigate, it pairs clear explanations of every topic with visual examples of it applied in theory and in practice.
The book is
organized alphabetically so that principles can be easily and quickly referenced. For those interested in addressing a specific color challenge or application problem, the principles are also indexed by pathways based on nine topics of color study ranging from science, art and design, and industry. ’
Each principle is presented in a two-page format:
- The left-hand page contains a succinct definition, a full description of the principle, and examples of and guidelines for its use. Side notes, which appear to the right of the text, provide elaborations and references.
- The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.
Whether in a branding campaign or a healthcare facility, a product’s packaging or a software user interface, the color we see is the culmination of many
concepts and practices brought together from a variety of disciplines to
increase appeal ,
influence perception , and
enhance usability .
By considering these concepts and examples, you can learn to
make more informed and ultimately better color decisions . This
landmark reference is the standard for designers, engineers, architects, and students who seek to broaden and improve their understanding of and expertise in color.
The titles in the
Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.
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Maggie Maggio is a designer, artist, and art educator who has studied, taught, and worked with color for over forty years. Her personal explorations into the science of light and pigments led to the creation of workshops for artists and designers who want to incorporate the latest research in color science into their creative practice. As a member of the Board of Directors of the US Inter-Society Color Council (ISCC) and co-chair of the International Color Association Study Group on Color Education, Maggie focuses on bridging between the art, science, and industry of color and advancing color literacy for the twenty-first century. She is the current chair of the Joint International Color Association/ISCC Color Literacy Project advocating for the integration of art and science in color education programs worldwide.
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